Submitted by: Alan Cheng
An online business will extend a business' reach to more prospects they can market to. Entrpreneurs realize that there is a huge opportunity on the internet to market to their prospects – it's also cheaper. However, this no small project. Creating a professional online presence requires planning and organization. Here are 10 steps you need to follow to launch a business online.
1. Domain Name
Register a name for your website. Choose a name that is short and easy to remember. When you tell other people what your domain name is, they should easily remember it, know how to spell it and know the type of business you're in.
2. Web hosting
You don't need to go for expensive web hosting at the start of your business unless you have lots of traffic. Avoid free web hosting with ads on them. It will kill your company's image.
3. Face of the business
Decide on a spokesman for your website. Will it be the CEO, Director or Marketing Director? This person's photo should be on the website with contact details. It will give your company and the website personality.
4. About Us, Contact Us & Services
The common pages of a website are About Us, Contact Us and Services. Spend a lot of time planning the content for these pages. Make sure you give as many options as possible for people to contact you. e.g. Telephone, Fax, Email, Mail Address, Skype
5. Taking orders
Decide how you would like to take orders online. It could be via telephone, Paypal, credit card payment or money transfer. Have your order button displayed in an eye-catching area. Your visitors need to know exactly how to buy your products or services.
6. Good web design
With the structure planned out, hire a professional designer to create your website. You need to give a corporate image that is eye-catching and exciting. Your website gives your visitors their first impression of you, which determines the number of customers you'll have.
7. Create a free report
Give out valuable information in the form of a pdf file. This report will contain useful information your prospects can use, with links to your website and products. The objective of the report is to show your expertise in the market and make your prospects remember you.
8. Squeeze page
This is a web page which describes the benefits of the free report. It informs visitors that they can download the report free of charge and sign up to your company's newsletter, if they enter their name and email address.
This is how you collect targeted email leads and add them to your autoresponder account. You can regularly email good information to your list of subscribers and occasionally remind them to purchase your products and any new promotions you have.
9. Write articles
To launch your business website, one of the most effective ways is to write related articles in your niche and distribute them to directories linking back to your website. This will help your website rank higher in the search engines and drive targeted visitors to your website.
10. Press Release
To announce your website to the public, write a press release that has a news-worthy story related to your business. With this press release, submit it to as many media channels as you can.
This will send visitors to your website and may even get you interviews with journalists. Online press release submissions will also help your website rank higher in the search engines.
The above is a brief summary of the steps you need to go through, to create and launch your business online. Each step requires planning and careful implementation. You may consider outsourcing this to companies who specialize in creating and launching online businesses if you don't have a team of your own.
About the Author: Get a complete information product created for your online business at ghostwriting services. Download the report "How To Build An Information Products Business" at http://www.eliteghostwriters.com/report.html - Alan Cheng, CEO of Elite Ghostwriters
Source: www.isnare.com
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